Cost Per Acquisition

Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader
By August 8, 2013 Read More →

Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader

Chapter 5 of my upcoming book, Freemium Economics, is dedicated entirely to lifetime customer value. In researching this chapter, the work of two academics – Peter Fader of the Wharton School of Business at the University of Pennsylvania and Bruce Hardie of the London Business School – surfaced again and again. Fader and Hardie have […]

A yield management model for mobile advertising
By June 3, 2013 Read More →

A yield management model for mobile advertising

Yield management is a pertinent topic within the context of freemium mobile app distribution, monetization, and user acquisition, as it corresponds closely with the fundamental components of freemium success: demand management; scale; insight; and monetization. Sheryl Kines, one of the most prominent academics conducting research in the field of yield management defines the concept as […]

Three trends in mobile advertising
By May 20, 2013 Read More →

Three trends in mobile advertising

MoPub recently published its quarterly Mobile Advertising Marketplace Report for Q1 2013, which, combined with other such reports from mobile advertising operators, reveals three interesting, emerging trends in mobile advertising. Advertising placements are getting bigger The performance of larger ad sizes (480×320, 769×1024, and 1024×768) experienced a marked increase in Q1 2013, creating a wide […]

King vs. Kabam on the road to IPO
By May 6, 2013 Read More →

King vs. Kabam on the road to IPO

The performance of Zynga’s stock in the almost two years since its IPO has chilled public markets ambitions for gaming companies. But two Western gaming developers, both of which have capably navigated a transition from Facebook (and other web-based platforms) to mobile, currently contend for the distinction of most likely to undertake the first post-Zynga […]

The economics of mobile game publishing
By April 15, 2013 Read More →

The economics of mobile game publishing

(The model referenced throughout this post can be downloaded here) Supercell’s recent $100mm secondary financing round raises some interesting questions about how mobile game developers capitalize on a hit game. A title in the Top 10 grossing chart for the US can, as evidenced by a number of recent high-profile examples, generate upwards of $500,000 […]

Mobile gaming revenues are shifting to tablets…and to Asia
By March 8, 2013 Read More →

Mobile gaming revenues are shifting to tablets…and to Asia

The macro trend playing out in mobile gaming over the past six months has been the shift away from casual gaming toward the mid-core experience: niche games driving high ARPU values through extended retention profiles and engagement metrics. You know a trend has breached the public consciousness when Forbes writes about it, which it did […]

Emerging Strategies to User Acquisition: Video from Casual Connect Panel
By February 20, 2013 Read More →

Emerging Strategies to User Acquisition: Video from Casual Connect Panel

Last week I participated in a panel at Casual Connect called “Emerging Strategies to User Acquisition”. I was honored to share the stage with Jussi Laakkonen from Applifier, Stefan Bielau, Erlend Christoffersen from Supercell, Gilad Rotem from InGaming, and Billy Shipp from Iddiction. Below you’ll find a video of the entire panel, which clocks in at […]

Minimum Viable Metrics for Mobile
By February 5, 2013 Read More →

Minimum Viable Metrics for Mobile

(Dashboard template can be found here; source code on GitHub here) In freemium mobile, my experience has been that the principles of the Minimum Viable Product as a product strategy are respected but sometimes necessarily abandoned because the concept isn’t perfectly transferable to mobile platforms. The MVP approach was designed for a platform (the web) that allows […]

A comprehensive free-to-play game model: revenue, DAU, virality, and retention (spreadsheet included)
By January 10, 2013 Read More →

A comprehensive free-to-play game model: revenue, DAU, virality, and retention (spreadsheet included)

The F2P Excel Model is free to download, but you must first subscribe to my e-mail list to access it. You’ll get updates each week when new posts are added, and you can unsubscribe at any time.  Last Edited: August 9th, 2013 As free-to-play transitions from an emerging, vaguely defined abstraction into the dominant business […]

The problem with mobile user acquisition, Part 2 of 2: Adverse Selection
By December 7, 2012 Read More →

The problem with mobile user acquisition, Part 2 of 2: Adverse Selection

Part One As I mentioned in the first post on this topic, a marketing manager knows only a few things about a user acquired from a mobile user acquisition network; one of those things is that the user was put up for sale.