MoPub recently published its quarterly Mobile Advertising Marketplace Report for Q1 2013, which, combined with other such reports from mobile advertising operators, reveals three interesting, emerging trends in mobile advertising. Advertising placements are getting bigger The performance of larger ad sizes (480×320, 769×1024, and 1024×768) experienced a marked increase in Q1 2013, creating a wide [...]
Mobile App Promotion
The performance of Zynga’s stock in the almost two years since its IPO has chilled public markets ambitions for gaming companies. But two Western gaming developers, both of which have capably navigated a transition from Facebook (and other web-based platforms) to mobile, currently contend for the distinction of most likely to undertake the first post-Zynga [...]
It should be obvious to anyone operating in the mobile space that app discovery is ripe for disruption: slide four from MoPub’s recent 4th Quarter Mobile Advertising Marketplace Report illustrates how rapidly eCPMs are rising on both iOS and Android (the entire report is worth reading).
Whenever a recruiter reaches out to me about a job opening that I’ll decline, I encourage them to use me as a resource in the future if they need information about the nascent fields of analytics, big data, and quantitative marketing for games. As a result, I am asked — infrequently, but often enough to [...]