Mobile App Promotion

Explaining Tinder's curiously viral growth
By September 23, 2013 Read More →

Explaining Tinder's curiously viral growth

Tinder is a dating app – some have called it a “hook up app” – that allows users to scroll through pictures of potential companions and select those of the greatest appeal with a favorite / like mechanic. When two users have mutually selected each other, they are given access to a chat medium and […]

Freemium = Marketing
By September 9, 2013 Read More →

Freemium = Marketing

It’s easy to think of the freemium business model as merely a pricing strategy: by setting a product’s price point at $0, a developer ensures that as large an audience as possible is exposed to it by removing the most significant barrier to adoption – disposable income. But this line of thought is flawed. Disposable […]

Millennial Media's acquisition of Jumptap was all about data
By August 19, 2013 Read More →

Millennial Media's acquisition of Jumptap was all about data

On August 13th, Millennial Media, the mobile advertising platform operator, announced that it had acquired Jumptap, another advertising platform operating a specialized real-time bidding exchange for mobile. The transaction was an all-stock deal in which Millennial Media took control of Jumptap in exchange for 24.6MM new shares – or 22.5% of the combined, post-transaction company, […]

GungHo's stock price rollercoaster and hit-driven valuations
By August 12, 2013 Read More →

GungHo's stock price rollercoaster and hit-driven valuations

On July 29th, Japanese game developer GungHo Online Entertainment issued its financial report for the half year ended June 30th. The highlights are posted below: At first blush, GungHo’s results seem astonishing: Net Income for the half year was up 2,508% from the same period a year earlier, with gross sales having experienced a similarly […]

Three trends in mobile advertising
By May 20, 2013 Read More →

Three trends in mobile advertising

MoPub recently published its quarterly Mobile Advertising Marketplace Report for Q1 2013, which, combined with other such reports from mobile advertising operators, reveals three interesting, emerging trends in mobile advertising. Advertising placements are getting bigger The performance of larger ad sizes (480×320, 769×1024, and 1024×768) experienced a marked increase in Q1 2013, creating a wide […]

King vs. Kabam on the road to IPO
By May 6, 2013 Read More →

King vs. Kabam on the road to IPO

The performance of Zynga’s stock in the almost two years since its IPO has chilled public markets ambitions for gaming companies. But two Western gaming developers, both of which have capably navigated a transition from Facebook (and other web-based platforms) to mobile, currently contend for the distinction of most likely to undertake the first post-Zynga […]

Emerging Strategies to User Acquisition: Video from Casual Connect Panel
By February 20, 2013 Read More →

Emerging Strategies to User Acquisition: Video from Casual Connect Panel

Last week I participated in a panel at Casual Connect called “Emerging Strategies to User Acquisition”. I was honored to share the stage with Jussi Laakkonen from Applifier, Stefan Bielau, Erlend Christoffersen from Supercell, Gilad Rotem from InGaming, and Billy Shipp from Iddiction. Below you’ll find a video of the entire panel, which clocks in at […]

Is broken app store discovery bad for the consumer?
By January 28, 2013 Read More →

Is broken app store discovery bad for the consumer?

That app discovery is broken isn’t in dispute within the mobile industry. The lack of adequate alternatives to native app store search has catalyzed the existence of a vast secondary market for mobile users; that market has become so competitive that studios without sizable balance sheets are precluded from participating in it. Industry giants are […]

What will disrupt app discovery?
By January 21, 2013 Read More →

What will disrupt app discovery?

It should be obvious to anyone operating in the mobile space that app discovery is ripe for disruption: slide four from MoPub’s recent 4th Quarter Mobile Advertising Marketplace Report illustrates how rapidly eCPMs are rising on both iOS and Android (the entire report is worth reading).

The secondary market for mobile user acquisition and some strategies for gaming it
By December 27, 2012 Read More →

The secondary market for mobile user acquisition and some strategies for gaming it

In a past professional life, I wrote algorithms on a commodity trading desk for an institutional investment fund. And over the past year, I’ve come to recognize the market for mobile users (which I call the secondary market for mobile users, or SMMU) as being fundamentally similar to that of other commodity spot markets, on […]