MoPub recently published its quarterly Mobile Advertising Marketplace Report for Q1 2013, which, combined with other such reports from mobile advertising operators, reveals three interesting, emerging trends in mobile advertising. Advertising placements are getting bigger The performance of larger ad sizes (480×320, 769×1024, and 1024×768) experienced a marked increase in Q1 2013, creating a wide [...]
It should be obvious to anyone operating in the mobile space that app discovery is ripe for disruption: slide four from MoPub’s recent 4th Quarter Mobile Advertising Marketplace Report illustrates how rapidly eCPMs are rising on both iOS and Android (the entire report is worth reading).
2012 was an encouraging year for the mobile gaming industry: total revenues swelled to $4.5 billion, the number of iOS devices ever sold reached approximately half a billion, and two studios proved that the free-to-play business model is not only sound, but that it can generate absurd amounts of money.
Part One As I mentioned in the first post on this topic, a marketing manager knows only a few things about a user acquired from a mobile user acquisition network; one of those things is that the user was put up for sale.
Whenever a recruiter reaches out to me about a job opening that I’ll decline, I encourage them to use me as a resource in the future if they need information about the nascent fields of analytics, big data, and quantitative marketing for games. As a result, I am asked — infrequently, but often enough to [...]
The mobile advertising landscape is caught in a strange, dynamic, transitionary stage. Information — about everything: mobile ad networks, platforms, advertising identifiers — becomes irrelevant so quickly that the only true expert on mobile acquisition is the person launching an app right now. No one else has accurate information about the state of the market; [...]
News surfaced today of a small change made to Apple’s App Store guidelines on September 14th which could have massive repercussions for mobile app developers. This is the clause that was added (emphasis mine): Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be [...]
I was asked recently to answer a question on Quora about building a mobile user base without spending (much) money. For indie app developers, the rising CPIs (costs-per-install) represent an existential threat: without a massive budget, a game can’t gain much traction, and without initial traction, the studio can’t finance the development of future titles. [...]
The term “growth hacker” has become ubiquitous on tech blogs and Quora over the past few months; it is meant to describe a marketer with coding skills who is singularly focused on userbase growth through testing-based iterative development.
On Monday, Techcrunch reported that a start-up called Limited Run had revealed that 80% of its ad budget had been spent on “bot” clicks — that is, they were clicked programmatically by crawlers, not humans. This revelation, if true, would obviously cast a pall over the Facebook advertising platform as a means of acquiring users. [...]
