Game Development

3 reasons why comparisons between Zynga and King are flawed
By September 30, 2013 Read More →

3 reasons why comparisons between Zynga and King are flawed

Freemium mobile gaming is a byzantine, poorly-understood vertical within the ecosystem of consumer technology. Few industry analysts or journalists possess the relevant knowledge to assess the health of companies operating under the freemium model  – not because they’re incompetent, but simply because freemium gaming only really became noteworthy from the perspective of large media outlets […]

Soft launch product development using the Minimum Viable Metrics
By September 2, 2013 Read More →

Soft launch product development using the Minimum Viable Metrics

Soft launching a mobile title, which is the process of releasing a game in a test market and iterating upon it based on user data, has become an integral part of development strategy for large and small developers alike. The reasons are numerous: Ratings have a significant impact on an app’s discoverability, perception, and, ultimately, […]

Dear indie mobile game developer
By August 26, 2013 Read More →

Dear indie mobile game developer

Dear indie mobile game developer, I interact with you on a regular basis, as a mentor in the Gamefounders incubator and when you email me via this blog, asking me to serve as a sounding board. I’m always happy to provide you with my opinions, but I’ve begun to notice repetition in the things you’re […]

Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader
By August 8, 2013 Read More →

Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader

Chapter 5 of my upcoming book, Freemium Economics, is dedicated entirely to lifetime customer value. In researching this chapter, the work of two academics – Peter Fader of the Wharton School of Business at the University of Pennsylvania and Bruce Hardie of the London Business School – surfaced again and again. Fader and Hardie have […]

The role of LTV in freemium
By August 5, 2013 Read More →

The role of LTV in freemium

Lifetime Customer Value is probably the most fundamental conceptual struggle for freemium app developers. And while calculating LTV and integrating it into an organization’s decision-making apparatus are onerous tasks, these aren’t the root causes of firms’ anxieties over LTV. The root cause is user acquisition – specifically, its cost – and the inability of all […]

Can Zynga bounce back?
By July 29, 2013 Read More →

Can Zynga bounce back?

Zynga’s Q2 earnings filing was abysmal: the company reported that its bookings – a non-GAAP accounting convention that recognizes revenue at the time of a transaction – decreased by 38% year-over-year, its DAU decreased year-over-year by nearly 50% to 39MM, and its Monthy Unique Payers (MUPs) decreased by 53% year-over-year. Zynga is clearly in turnaround […]

Guide to Mobile App Analytics
By July 22, 2013 Read More →

Guide to Mobile App Analytics

Last Updated: July 29th, 2013 Presented here is a survey of some of the most popular mobile app analytics platforms currently on the market. The list is broken down into three categories: General Mobile Analytics Platforms, Gaming-specific Mobile Analytics Platforms, and App Store Analytics Platforms. For the purposes of this survey, analytics will be defined as […]

Interpreting the new users drop-off chart
By July 8, 2013 Read More →

Interpreting the new users drop-off chart

One of the most important data visualizations a Product Manager will use to inform product development during a soft launch and immediately after a hard launch is the new users drop-off chart, which relates the percentage of new users from a cohort present at each milestone in the onboarding process. A typical new users drop-off […]

Alternative financing schemes for mobile gaming companies
By July 1, 2013 Read More →

Alternative financing schemes for mobile gaming companies

The recent debate around the appropriateness of venture capital financing for gaming companies has obliquely referred to alternative financing schemes in mobile gaming but not explicitly defined those schemes. Within the context of this post, alternative financing refers to any form of financing not following the “cash for equity” precedent at an early stage in a […]

What’s the consensus on VC financing for gaming?
By June 24, 2013 Read More →

What’s the consensus on VC financing for gaming?

Techcrunch recently questioned the appropriateness of venture capital investment in gaming companies; it suggested that alternative financing models – such as revenue share or dividend-oriented agreements – may make more sense in the gaming industry, for which, the article claimed, the IPO market has cooled and the largest players have little appetite (and insufficiently large […]