Freemium Games

3 reasons why comparisons between Zynga and King are flawed
By September 30, 2013 Read More →

3 reasons why comparisons between Zynga and King are flawed

Freemium mobile gaming is a byzantine, poorly-understood vertical within the ecosystem of consumer technology. Few industry analysts or journalists possess the relevant knowledge to assess the health of companies operating under the freemium model  – not because they’re incompetent, but simply because freemium gaming only really became noteworthy from the perspective of large media outlets […]

Soft launch product development using the Minimum Viable Metrics
By September 2, 2013 Read More →

Soft launch product development using the Minimum Viable Metrics

Soft launching a mobile title, which is the process of releasing a game in a test market and iterating upon it based on user data, has become an integral part of development strategy for large and small developers alike. The reasons are numerous: Ratings have a significant impact on an app’s discoverability, perception, and, ultimately, […]

Dear indie mobile game developer
By August 26, 2013 Read More →

Dear indie mobile game developer

Dear indie mobile game developer, I interact with you on a regular basis, as a mentor in the Gamefounders incubator and when you email me via this blog, asking me to serve as a sounding board. I’m always happy to provide you with my opinions, but I’ve begun to notice repetition in the things you’re […]

GungHo's stock price rollercoaster and hit-driven valuations
By August 12, 2013 Read More →

GungHo's stock price rollercoaster and hit-driven valuations

On July 29th, Japanese game developer GungHo Online Entertainment issued its financial report for the half year ended June 30th. The highlights are posted below: At first blush, GungHo’s results seem astonishing: Net Income for the half year was up 2,508% from the same period a year earlier, with gross sales having experienced a similarly […]

The role of LTV in freemium
By August 5, 2013 Read More →

The role of LTV in freemium

Lifetime Customer Value is probably the most fundamental conceptual struggle for freemium app developers. And while calculating LTV and integrating it into an organization’s decision-making apparatus are onerous tasks, these aren’t the root causes of firms’ anxieties over LTV. The root cause is user acquisition – specifically, its cost – and the inability of all […]

Guide to Mobile App Analytics
By July 22, 2013 Read More →

Guide to Mobile App Analytics

Last Updated: July 29th, 2013 Presented here is a survey of some of the most popular mobile app analytics platforms currently on the market. The list is broken down into three categories: General Mobile Analytics Platforms, Gaming-specific Mobile Analytics Platforms, and App Store Analytics Platforms. For the purposes of this survey, analytics will be defined as […]

The logic and sorcery behind mobile game company valuations
By July 17, 2013 Read More →

The logic and sorcery behind mobile game company valuations

Two fairly significant events took place recently that have shed light on the byzantine process of valuing a gaming company. The first was the purchase by Hasbro of a 70% stake in Backflip Studios for $112MM, valuing the company at $160MM. Backflip is the developer behind DragonVale, which, nearly 2 years after launch, still frequently […]

Interpreting the new users drop-off chart
By July 8, 2013 Read More →

Interpreting the new users drop-off chart

One of the most important data visualizations a Product Manager will use to inform product development during a soft launch and immediately after a hard launch is the new users drop-off chart, which relates the percentage of new users from a cohort present at each milestone in the onboarding process. A typical new users drop-off […]

Alternative financing schemes for mobile gaming companies
By July 1, 2013 Read More →

Alternative financing schemes for mobile gaming companies

The recent debate around the appropriateness of venture capital financing for gaming companies has obliquely referred to alternative financing schemes in mobile gaming but not explicitly defined those schemes. Within the context of this post, alternative financing refers to any form of financing not following the “cash for equity” precedent at an early stage in a […]

What’s the consensus on VC financing for gaming?
By June 24, 2013 Read More →

What’s the consensus on VC financing for gaming?

Techcrunch recently questioned the appropriateness of venture capital investment in gaming companies; it suggested that alternative financing models – such as revenue share or dividend-oriented agreements – may make more sense in the gaming industry, for which, the article claimed, the IPO market has cooled and the largest players have little appetite (and insufficiently large […]