Data Science

Five characteristics of a viral product
By September 16, 2013 Read More →

Five characteristics of a viral product

Virality is a simple concept to grasp but is seldom implemented effectively. For one, very few products are conceived of as viral; this is often because marketing and product development are seen as being separated by a firewall and thus the marketing implications of a product’s chosen core use case are not considered. A marketing perspective (ie. […]

Freemium = Marketing
By September 9, 2013 Read More →

Freemium = Marketing

It’s easy to think of the freemium business model as merely a pricing strategy: by setting a product’s price point at $0, a developer ensures that as large an audience as possible is exposed to it by removing the most significant barrier to adoption – disposable income. But this line of thought is flawed. Disposable […]

Soft launch product development using the Minimum Viable Metrics
By September 2, 2013 Read More →

Soft launch product development using the Minimum Viable Metrics

Soft launching a mobile title, which is the process of releasing a game in a test market and iterating upon it based on user data, has become an integral part of development strategy for large and small developers alike. The reasons are numerous: Ratings have a significant impact on an app’s discoverability, perception, and, ultimately, […]

Dear indie mobile game developer
By August 26, 2013 Read More →

Dear indie mobile game developer

Dear indie mobile game developer, I interact with you on a regular basis, as a mentor in the Gamefounders incubator and when you email me via this blog, asking me to serve as a sounding board. I’m always happy to provide you with my opinions, but I’ve begun to notice repetition in the things you’re […]

Millennial Media's acquisition of Jumptap was all about data
By August 19, 2013 Read More →

Millennial Media's acquisition of Jumptap was all about data

On August 13th, Millennial Media, the mobile advertising platform operator, announced that it had acquired Jumptap, another advertising platform operating a specialized real-time bidding exchange for mobile. The transaction was an all-stock deal in which Millennial Media took control of Jumptap in exchange for 24.6MM new shares – or 22.5% of the combined, post-transaction company, […]

Guide to Mobile App Analytics
By July 22, 2013 Read More →

Guide to Mobile App Analytics

Last Updated: July 29th, 2013 Presented here is a survey of some of the most popular mobile app analytics platforms currently on the market. The list is broken down into three categories: General Mobile Analytics Platforms, Gaming-specific Mobile Analytics Platforms, and App Store Analytics Platforms. For the purposes of this survey, analytics will be defined as […]

Interpreting the new users drop-off chart
By July 8, 2013 Read More →

Interpreting the new users drop-off chart

One of the most important data visualizations a Product Manager will use to inform product development during a soft launch and immediately after a hard launch is the new users drop-off chart, which relates the percentage of new users from a cohort present at each milestone in the onboarding process. A typical new users drop-off […]

The Hidden Costs of A/B Testing
By June 10, 2013 Read More →

The Hidden Costs of A/B Testing

Some interesting insight into how Zynga operates emerged in the recent Reddit thread started by one of the 520 employees laid off last week. Two posts, specifically, stood out to me: Post 1: On the games side of things I think their whole concept of pulling data on everything players do is amazing. However their […]

A yield management model for mobile advertising
By June 3, 2013 Read More →

A yield management model for mobile advertising

Yield management is a pertinent topic within the context of freemium mobile app distribution, monetization, and user acquisition, as it corresponds closely with the fundamental components of freemium success: demand management; scale; insight; and monetization. Sheryl Kines, one of the most prominent academics conducting research in the field of yield management defines the concept as […]

Quora has a data problem
By May 27, 2013 Read More →

Quora has a data problem

AllThingsD recently published an interview with Adam D’Angelo, Quora’s CEO, that I believe adds some valuable context to an amplifying chorus of dissatisfaction with the service, which has been met with a concomitant slowdown in growth (the interview points out that Quora’s year-over-year growth – in terms of monthly unique visitors – was just 13% […]