One innovation the freemium model brings to bear is analytics as a fundamental component of the product development lifecycle: since distribution (and thus customer adoption costs) are 0, behavioral customer data is available with enough volume to develop new streams of revenue from it. The freemium model accords an analytics team the opportunity to conceptualize [...]
Whenever a recruiter reaches out to me about a job opening that I’ll decline, I encourage them to use me as a resource in the future if they need information about the nascent fields of analytics, big data, and quantitative marketing for games. As a result, I am asked — infrequently, but often enough to [...]
Part One The first post in this series attempted to contextualize a business intelligence system by identifying the data that it will store and process. This post will focus on the practical, technological aspects of building a business intelligence system using those data requirements; I’ll outline what I feel is the best combination of technologies [...]
