Hadoop Stack

Quora has a data problem
By May 27, 2013 Read More →

Quora has a data problem

AllThingsD recently published an interview with Adam D’Angelo, Quora’s CEO, that I believe adds some valuable context to an amplifying chorus of dissatisfaction with the service, which has been met with a concomitant slowdown in growth (the interview points out that Quora’s year-over-year growth – in terms of monthly unique visitors – was just 13% […]

Analytics is not a cost center
By February 11, 2013 Read More →

Analytics is not a cost center

One innovation the freemium model brings to bear is analytics as a fundamental component of the product development lifecycle: since distribution (and thus customer adoption costs) are 0, behavioral customer data is available with enough volume to develop new streams of revenue from it. The freemium model accords an analytics team the opportunity to conceptualize […]

How well should a marketer be able to code?
By October 19, 2012 Read More →

How well should a marketer be able to code?

Whenever a recruiter reaches out to me about a job opening that I’ll decline, I encourage them to use me as a resource in the future if they need information about the nascent fields of analytics, big data, and quantitative marketing for games. As a result, I am asked — infrequently, but often enough to […]

What's the optimal business intelligence stack for a mobile gaming company? Part 2 of 2: The stack
By July 24, 2012 Read More →

What's the optimal business intelligence stack for a mobile gaming company? Part 2 of 2: The stack

Part One The first post in this series attempted to contextualize a business intelligence system by identifying the data that it will store and process. This post will focus on the practical, technological aspects of building a business intelligence system using those data requirements; I’ll outline what I feel is the best combination of technologies […]