Analytics Dashboards

Guide to Mobile App Analytics
By July 22, 2013 Read More →

Guide to Mobile App Analytics

Last Updated: July 29th, 2013 Presented here is a survey of some of the most popular mobile app analytics platforms currently on the market. The list is broken down into three categories: General Mobile Analytics Platforms, Gaming-specific Mobile Analytics Platforms, and App Store Analytics Platforms. For the purposes of this survey, analytics will be defined as […]

Analytics is not a cost center
By February 11, 2013 Read More →

Analytics is not a cost center

One innovation the freemium model brings to bear is analytics as a fundamental component of the product development lifecycle: since distribution (and thus customer adoption costs) are 0, behavioral customer data is available with enough volume to develop new streams of revenue from it. The freemium model accords an analytics team the opportunity to conceptualize […]

Minimum Viable Metrics for Mobile
By February 5, 2013 Read More →

Minimum Viable Metrics for Mobile

(Dashboard template can be found here; source code on GitHub here) In freemium mobile, my experience has been that the principles of the Minimum Viable Product as a product strategy are respected but sometimes necessarily abandoned because the concept isn’t perfectly transferable to mobile platforms. The MVP approach was designed for a platform (the web) that allows […]

Big Data in Mobile Gaming: Optimizing the User Experience (slides from IGExpo)
By February 1, 2013 Read More →

Big Data in Mobile Gaming: Optimizing the User Experience (slides from IGExpo)

Today I gave a presentation called “Big Data in Mobile Gaming: Optimizing the User Experience” at IGExpo in Tallinn, Estonia. The aim of the presentation was to provide a general overview of how an analytics system can (should?) inform the development process, with some attention paid to defining various metrics and the process of data-driven […]

Ditch Tableau and use d3.js, Part 2 of 2: Access and allies
By November 18, 2012 Read More →

Ditch Tableau and use d3.js, Part 2 of 2: Access and allies

Part 1: MBAs shouldn’t do data analysis In Part 1 of this series, I argued that a centrally-hosted analytics system built on d3.js is superior to a Tableau-based (or some other proprietary tool — I use Tableau in the example because it’s probably the most prominent in the gaming industry) system because it allows for […]

Ditch Tableau and use d3.js, Part 1 of 2: MBAs shouldn't do data analysis
By November 12, 2012 Read More →

Ditch Tableau and use d3.js, Part 1 of 2: MBAs shouldn't do data analysis

Part 2: Access and allies I’ve written before of the practical advantages a d3.js-based analytics system boasts over Tableau, which I view as the best commercial solution. The most prominent advantage is cost: Tableau is exorbitantly expensive, and its learning curve is so steep (and free instructional materials are so meager) that training an analyst […]

Is day-one retention the most important gaming metric?
By October 30, 2012 Read More →

Is day-one retention the most important gaming metric?

I read this piece on GigaOM the other day about what VCs look for when investing in gaming start-ups, and this bit caught my eye: Hyatt’s number one metric for games that interest him as investment prospects: Day-one retention, i.e. whether new users come back the next day to play. This is an especially important way […]

Infographic: Who works with Big Data?
By August 28, 2012 Read More →

Infographic: Who works with Big Data?

Inspired by this Quora thread, I decided to create an Infographic about the different job titles associated with Big Data. Because the Silicon Valley buzzword machine spits out more phrases than most humans can (or care to) comprehend, “Big Data” is still a mystery to the general tech-public. What’s clear to most data wranglers is a […]

Building a lightweight, flexible D3.js dashboard (Part 3 of 3)
By August 23, 2012 Read More →

Building a lightweight, flexible D3.js dashboard (Part 3 of 3)

Part 1 Part 2 (The full sourcecode for the below example can be found here, and an interactive example can be found here. Click Open in a new Window to see all graphs in their pre-determined sizes) The riveting conclusion! The last two posts in this series introduced D3.js and established the structure of a D3.js dashboard. […]

Building a lightweight, flexible D3.js dashboard (Part 2 of 3)
By August 21, 2012 Read More →

Building a lightweight, flexible D3.js dashboard (Part 2 of 3)

Part 1 Part 3 (You can find the complete sourcecode for the below example here and an interactive example here. Click open in new window to see everything in its pre-determined size). The first post in this series introduced the D3.js library and walked through the steps necessary to produce a very simple line graph. This post will build upon that tutorial […]