Can Zynga bounce back?

Can Zynga bounce back?

Zynga’s Q2 earnings filing was abysmal: the company reported that its bookings – a non-GAAP accounting convention that recognizes revenue at the time of a transaction – decreased by 38% year-over-year, its DAU decreased year-over-year by nearly 50% to 39MM, and its Monthy Unique Payers (MUPs) decreased by 53% year-over-year. Zynga is clearly in turnaround […]

By July 29, 2013 Read More →
Guide to Mobile App Analytics

Guide to Mobile App Analytics

Last Updated: July 29th, 2013 Presented here is a survey of some of the most popular mobile app analytics platforms currently on the market. The list is broken down into three categories: General Mobile Analytics Platforms, Gaming-specific Mobile Analytics Platforms, and App Store Analytics Platforms. For the purposes of this survey, analytics will be defined as […]

By July 22, 2013 Read More →
The logic and sorcery behind mobile game company valuations

The logic and sorcery behind mobile game company valuations

Two fairly significant events took place recently that have shed light on the byzantine process of valuing a gaming company. The first was the purchase by Hasbro of a 70% stake in Backflip Studios for $112MM, valuing the company at $160MM. Backflip is the developer behind DragonVale, which, nearly 2 years after launch, still frequently […]

By July 17, 2013 Read More →
Interpreting the new users drop-off chart

Interpreting the new users drop-off chart

One of the most important data visualizations a Product Manager will use to inform product development during a soft launch and immediately after a hard launch is the new users drop-off chart, which relates the percentage of new users from a cohort present at each milestone in the onboarding process. A typical new users drop-off […]

By July 8, 2013 Read More →
Alternative financing schemes for mobile gaming companies

Alternative financing schemes for mobile gaming companies

The recent debate around the appropriateness of venture capital financing for gaming companies has obliquely referred to alternative financing schemes in mobile gaming but not explicitly defined those schemes. Within the context of this post, alternative financing refers to any form of financing not following the “cash for equity” precedent at an early stage in a […]

By July 1, 2013 Read More →
What’s the consensus on VC financing for gaming?

What’s the consensus on VC financing for gaming?

Techcrunch recently questioned the appropriateness of venture capital investment in gaming companies; it suggested that alternative financing models – such as revenue share or dividend-oriented agreements – may make more sense in the gaming industry, for which, the article claimed, the IPO market has cooled and the largest players have little appetite (and insufficiently large […]

By June 24, 2013 Read More →
How much money is Candy Crush Saga making?

How much money is Candy Crush Saga making?

Last week, King, the developer behind Candy Crush Saga, announced that it would remove all in-app advertising from its games, across all platforms. The change represents a strategic about-face from its position in November 2012, when Candy Crush Saga launched on mobile. At that time, Alex Dale, King’s Chief Marketing Officer, told Inside Social Apps: […]

By June 17, 2013 Read More →
The Hidden Costs of A/B Testing

The Hidden Costs of A/B Testing

Some interesting insight into how Zynga operates emerged in the recent Reddit thread started by one of the 520 employees laid off last week. Two posts, specifically, stood out to me: Post 1: On the games side of things I think their whole concept of pulling data on everything players do is amazing. However their […]

By June 10, 2013 Read More →
A yield management model for mobile advertising

A yield management model for mobile advertising

Yield management is a pertinent topic within the context of freemium mobile app distribution, monetization, and user acquisition, as it corresponds closely with the fundamental components of freemium success: demand management; scale; insight; and monetization. Sheryl Kines, one of the most prominent academics conducting research in the field of yield management defines the concept as […]

By June 3, 2013 Read More →
Quora has a data problem

Quora has a data problem

AllThingsD recently published an interview with Adam D’Angelo, Quora’s CEO, that I believe adds some valuable context to an amplifying chorus of dissatisfaction with the service, which has been met with a concomitant slowdown in growth (the interview points out that Quora’s year-over-year growth – in terms of monthly unique visitors – was just 13% […]

By May 27, 2013 Read More →