My name is Eric Seufert, and I am the Head of Marketing and User Acquisition at Grey Area Labs, a mobile gaming start-up based in Helsinki, Finland. Prior to Grey Area, I led the analytics team at Digital Chocolate in Helsinki, and prior to that, I was the product manager of the quality analytics platform at Skype in Tallinn, Estonia. I have an MA in Economics from University College London and a BBA in Finance from the University of Texas at Austin.
Ufert.se (my last name in pig latin) is a platform for me to share information I find useful about mobile marketing, user acquisition, and growth engineering. All views expressed in this blog are strictly my own and do not necessarily represent the views of my employer.
ArcticStartup – 28/11/2012 – This Christmas will end the debate around free-to-play
VentureBeat - 26/11/2012 – Why your free-to-play users aren’t coming back
Pocket Gamer – 22/11/2012 - Grey Area’s Eric Seufert explains the three pillars of free-to-play economics
Pocket Gamer – 18/9/2012 – Don’t blame gamers for free-to-play failures, says Grey Area’s Eric Seufert
February 2013 – Casual Connect (Hamburg, Germany) – Panel: “Emerging Strategies to User Acquisition” (with Jussi Laakkonen and Dean Takahashi)
February 2013 - IGExpo (Tallinn, Estonia) – Presentation: “Big Data in Mobile Gaming: Optimizing the User Experience on iOS and Android”
June 2011 - Latitude 59 Conference (Tallinn, Estonia) – Panel: “Mobile and Entertainment: To build the next Rovio or not?” (with Raoul Järvis and Andrew J. Scott, moderated by Cyrus Farivar)
October 2011 – International Conference on Software Metrics and Estimating (London, UK) – Presentation: “Synthesizing software quality metrics for executive operations reviews”